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Write Short Articles to Market Your Small Business Online – Part II
Have you noticed that online readers love useful information? The good news is that you have useful information that people are looking for. Sometimes, its knowledge is already known; they just want it to be a simple short step-by-step guide. This is where your how-to, problem/solution articles come in.
Focus on solving one problem or explaining one method in each article. Use the following tips and you’ll be accepted into the winning circle of frequently published article writers:
6) Know the purpose of your audience and focus your article on them.
Author’s Tip: Make your copy more attractive, personable and compelling. Choose a friend or family member to write instructions or how to write to them. Keep this person in mind as you write.
7) Write a thesis and outline the 5-6 main points you want to present before writing.
Formulate your thesis before writing using 1-2 sentences. Then write with it closely so that your article stays on track to answer the problem stated in your article.
8) Make each paragraph about 4 regular sentences (15-17 words.)
To power your copy, write 1-2 short sentences. One paragraph has about 100 words.
10) Make 4-6 paragraphs of your outline.
Write compelling paragraphs that support your thesis, explaining and giving examples. Use action words and colorful nouns. Cut out the passive voice. Your result will be copy that is easy to read because its focus is strong and effective.
11) Revise and edit your article.
To strengthen and reduce your copy, short examples. Cut out unnecessary sentences. Use bullets to clarify. Cut out redundant adjectives, adverbs, and words like “that”. Use effective 1-2 syllable words for compelling readable copy.
Finally, include a brief summary. Don’t leave your students hanging. Write a sentence or two to summarize things. Show the benefits of your knowledge. Use the Speedway Formula to write articles and publish them quickly so your prospects and customers can read them and buy from you.
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