A Simple Formula For Answering Tell Me About Yourself Building Your Coaching Business – Website Or Blog, Which One is Best to Establish Internet Presence?

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Building Your Coaching Business – Website Or Blog, Which One is Best to Establish Internet Presence?

“I can’t find it, Melody, I have to get a blog on WordPress.com or WordPress.org. What’s the difference? And I don’t need a website first? How do I add my blog to my website?”

I heard these urgent questions come to me on the phone from a coach who was worried about running his online business as a coach. I started rattling off answers about why he wanted a “do-it-yourself WordPress blog” and he stopped me, “Whoa, whoa, what are you talking about? Remember, I’m a trainer, not a geek!”

OK, OK, I know I sound “geek-ese”, but I promise I’ll try to make this easy to follow. And let me start by saying that you CAN do this and exercise some strategic control over your Internet presence without turning into a geek!

Let’s start with

Website or blog, do I need both? or which is better to build my coaching business?

From what I’ve learned from other thought leaders in the Web 2.0 world, the Internet is all about engaging and connecting with people who come to your site. The traditional website of the ’90s and early 2000s was mostly an online newsletter. It’s not very effective though as it creates a place for all the basic information about you to be available in one place.

However, the same thing can be achieved with blogging software while giving you the ability to add new, changing content that search engines like to match you with relevant search terms. A static (or static) website gives search engines very little information to use to match search terms, especially when compared to any blog in your niche. A blog will rank higher than a static web page or website.

Your goal with your online presence is to share your expertise and your ideal prospects. Rajesh Setty of Life Beyond the Code, and The Fulcrum Effect says that the more you share the more likely a small percentage of your audience will qualify themselves as your ideal customers who plan more than “cheap hires” because they resonate with your message. .

What are the ways you share your message so you can position yourself as an expert trainer in your niche? Are you posting to your blog frequently enough to engage your audience? How often should you post? What do you think?

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