Can I Give Stage 1 Formula After 6 Months Google AdWords Strategy – Some Lesser Known Google AdWords Strategies

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Google AdWords Strategy – Some Lesser Known Google AdWords Strategies

IsiKhokelo sikaGoogle AdWords: UmFundisi ukuya kwiNgcali ukuya kwiSuperhuman

Ezinye iziCwangciso zeAdWords zikaGoogle ezingaziwayo

Google AdWords Ad Positioning

Nangona umda wenzuzo kwimveliso okanye inkonzo enikezelwayo yinto enkulu, iimvavanyo zibonise ukuba indawo yokuqala yentengiso kwiphepha lokuqala, ngokubanzi, ayisiyiyo eyona nzuzo. Ewe, ifumana olona nqakrazo luninzi, kodwa ihlala iyinto ezenzekelayo eyenziwa ngumntu osebenzisa i-surfer phambi kokufunda intengiso. Ngamanye amaxesha umntu odlala emanzini ujonga nje umbandela kwaye akakakulungeli ukuthenga (eyaziwa ngokuba “ngabakhabi betayara”).

Uvavanyo lubonisa ukuba okukhona ukwehla kwephepha intengiso, okanye, ngamanye amaxesha, nakwiphepha lesibini, kokukhona liya lisiba likhulu izinga lokuguqulwa. I-surfer ithathe ixesha lokufunda intengiso ngononophelo kuba ilungele ukuthenga. Ngaphaya koko, unqakrazo luncinci; ke, ityala lakho lokuhlawula-ngokuchofoza lilonke lingaphantsi kwentengiso ekwindawo ephezulu. I-downside kukuba i-click-through rate (CTR) yeentengiso ezisezantsi ziphantsi, ezichaphazela iNqaku lakho loMgangatho kakubi kwaye liphakamisa iindleko zakho ngokuchofoza.

Indlela eyonwabisayo kukujolisa kwizikhundla 4 ukuya kwisi-6 kwiphepha lokuqala likaGoogle. (Ungasebenzisa i-“Show Estimated Ad Position” kunye ne “Estimated Avg CPC” ikholamu kwi-intanethi ye-Google AdWords Keyword Tool ukumisela indleko-ngonqakrazo ngalunye ukubiza nganye yegama lakho elingundoqo elihambelana ngqo, kwaye ke wena La manani anokuthi, nangona kunjalo, adume ngokungachanekanga Soloko ujonga iindawo zakho zegama elingundoqo emva koko kwi ‘Avg Pos’ ikholamu kwi ‘Amagama angundoqo’ weqela lentengiso isithuba okanye ngokuvavanya ngophendlo lwegama elingundoqo elingundoqo. amagama.)

“Google Search” iiads, “Content Network” ads, “Search Network”/”Search Partners” ads, “Placement” ads

Ungakhankanya amaxabiso aphezulu awohlukeneyo kwezi ntlobo zentengiso. Ngenxa yokuba umgangatho wetrafikhi yabo uvame ukuba ngaphantsi, iibhidi zeNethiwekhi yoMxholo (“inethiwekhi yonke” ukhetho) kunye neNethiwekhi yoPhando (iSearch Partners) (jonga i-Tactics> Search Network) kufuneka igcinwe iphantsi kwaye ilawulwe ngokuqinileyo kunezo zeGoogle. Khangela itrafikhi kunye neNethiwekhi yoMxholo (“Ukubeka iintengiso” ukhetho). Kwinqanaba lokuqala lephulo elitsha likaGoogle AdWords, kuyacetyiswa ukuba uhambe nge-traffic yokukhangela yeGoogle kuphela kwaye ucime ezinye iinketho, ukukunceda ukulawula iindleko. Emva kokuba ufumene amagama angundoqo avelisa imbuyekezo ephezulu kutyalo-mali (ROI), unokwenza ezinye iinketho zaloo magama angundoqo ukuze ubone ukuba zeziphi iziphumo ezivelisayo.

Ukuba ufumanisa ukuba iphulo likaGoogle loPhendlo lwetrafikhi likhuphisana kakhulu, musa ukulahla iiAdWords zikaGoogle ngokupheleleyo; zama iNtengiso yokuBekwa koMxholo weNethiwekhi (bona Amaqhinga > Iintengiso zokubeka), ubhida nokuba yiCPC okanye iCPM (qv).

Uvavanyo kunye nokulandelela

Ukwahluka kweentengiso

Ngaphandle kokuba ucinga ntoni ngobuchule bakho bokubhala, awuyi kubhala intengiso egqibeleleyo kumzamo wokuqala. Ungadinga iinzame ezilishumi phambi kokuba ufumane eyona fomula ingcono. Nangona unokuba nobungozi uqikelelo olufanelekileyo kumbhalo wentengiso onokuthi utsale abatyeleli, EKUPHELA kwendlela yoKWAZI ukuba yeyiphi itekisi ye-ad efikelela olona zinga liphezulu lokucofa (CTR) luvavanyo lwentengiso ezimbini ngaxeshanye.

Nangona ukutshintsha igama elinye kunokwenza umahluko, musa ukwahlula-hlula-vavanya iintengiso ezimbini ezifana nezinye ngokusondeleyo; Ukwahlula-vavanya iintengiso ezimbini ezahlukeneyo kakhulu. (Cima ukhetho lukaGoogle lokubonisa intengiso eqhuba ngcono rhoqo kunenye, njengoko oko kuya kuphazamisa iziphumo zovavanyo.) Emva kocofa phakathi kwe-20 kunye ne-50 kufuneka kubonakale ukuba yeyiphi kwezi ntengiso zimbini eqhuba ngaphezulu kwenye. Emva koko buyisela isikhangiso esingaphantsi kwesinye kwaye uhlukanise-uvavanyo kwakhona. Phinda le nkqubo kwakhona kwaye kwakhona, ixesha ngalinye unciphisa iyantlukwano yokubhaliweyo phakathi kwezi ntengiso zimbini ude ufike kweyona iqhuba kakuhle kuzo zonke.

Ukulandelela ireyithi yokucofa (CTR) yeentengiso zakho, yiya kuGoogle AdWords kwiphepha lewebhu lephulo, cofa kwigama lePhulo; cofa kwigama leQela leNtengiso; cofa i ‘Iinguqu zentengiso’ isithuba; khangela ‘CTR’ ikholam.

Ngalo lonke ixesha gcina zonke iiNtengiso zeeNtengiso ozidalayo, ukujonga ukuba awuphindi naziphi na ngempazamo.

Amaphepha okufika

Yahlula-vavanya amaphepha akho okumisa ngendlela efanayo, ukufumanisa ukuba sesiphi isimbo, uyilo, umbhalo, ukubizela kwisenzo, njl. njl. Ukulandelela amazinga okuguqulwa kwamaphepha akho ewebhu kumagama angundoqo ahlukeneyo, yiya kwiphepha lewebhu lephulo le-AdWords likaGoogle kwaye ucofe into ethi ‘Ulandelelwano loGuquko’ kwithebhu yesalathisi soLawulo lwePhulo.

Ngalo lonke ixesha ugcina onke amaphepha okumisa owadalayo, ukujonga ukuba awuphindi nawaphi na ngempazamo.

Amagama angundoqo

Emva kokuba iphulo elitsha liqhube malunga nenyanga, khangela ireyithi yokucofa (CTR) yazo zonke iibinzana zegama elingundoqo kwiQela ngalinye le-Ad kwi-tab yesalathisi ‘yamagama angundoqo’. Cofa i-header yekholamu ye-‘CTR’ ukulungisa amagama angundoqo, phawula ibhokisi yokukhangela kuwo onke amagama angundoqo kunye ne-CTR engaphantsi kwe-0.5% kwaye mhlawumbi ‘Misa’ okanye ‘Cima’ kubo. (Ukuba unamagama amaninzi angundoqo, kuyakhawuleza ukwenza oku kwisixhobo sakho sesoftware ye-AdWords kwaye ulayishe uluhlu lwamagama angundoqo kwiphulo lakho le-AdWords likaGoogle kwakhona.)

I-0.5% ithathwa njenge-benchmark yegama elingundoqo elisebenza kakubi. Amagama angundoqo anjalo abangela ukuba isikhangiso sakho siboniswe kodwa, ngenxa yesizathu esithile, abantu abasebenzisa igama elingundoqo kwimigaqo yabo yokukhangela abayiqhagamshelani ngengqondo kunye nentengiso yakho, kwaye ungayicofa kuyo. Ukuba amagama amaninzi angundoqo anezinga eliphantsi lokucofa (CTR), ireyithi yokucofa xa iyonke (CTR) yeQela lakho le-Ad liyancipha kwaye iNqaku loMgangatho walo liya kuchaphazeleka kakubi. Ekugqibeleni, eliQela leNtengiso elisezantsi loMgangatho wamanqaku liza kuchaphazela uMgangatho wamanqaku ephulo lakho lonke likaGoogle AdWords.

Olu vavanyo kufuneka lwenziwe ngeveki emva koko.

Ukuba ufuna ngokwenene ukusebenzisa la magama angundoqo asebenza kakubi, wasuse kwiQela leNtengiso kwaye wenze iQela leNtengiso elitsha kubo, okanye iphulo elitsha, ukuze lingachaphazeli iNqaku lakho loMgangatho lilonke.

Umgca ongezantsi

Ukubaluleka okukhulu kuqhotyoshelwe kwireyithi yokucofa (CTR), kodwa, ukuyibeka ngombono, yindlela kuphela yokufikelela ekupheleni. Izinga eliphezulu lokucofa (CTR) alikwenzi ube ngusozigidi ngokwalo; Yingeniso ebalayo. Ingeniso yakho igqitywe ngonxibelelwano oluyimpumelelo phakathi kwamagama angundoqo, ukwahluka kweentengiso kunye nephepha lokufika, zonke zontathu zisebenza ngokubambisana.

Ubuninzi beBid yeCPC

Ungoyiki ukwenza ibhidi ephezulu kunemfuneko yamagama angundoqo kwiphulo elitsha leAdWords zikaGoogle kwiintsuku ezimbalwa zokuqala. Oku kuya kuseka iphulo lakho kunye noGoogle kwaye, njengoko izinga lakho lokucofa (CTR) linyuka, ubuninzi bexabiso lebhidi yeCPC ukufezekisa indawo efanayo yentengiso iya kuwa kakhulu. Emva koko wehlisa amaxabiso akho kwaye ujonge kwakhona ngosuku olulandelayo. Phinda le nkqubo de amaxabiso akho ancitshiswe. Wenza oku kuwo onke amagama angundoqo kwiQela leNtengiso. Ukuba maninzi kakhulu amagama angundoqo wokujongana nawo ngesandla, tyala imali kwisoftware yeengcali ukubala iibhidi zakho.

CPC okanye iCPM?

Intengiso ‘yeNethiwekhi yoMxholo’ kaGoogle (bona Amaqhinga > Inethiwekhi yesiqulatho) ikunika ukhetho lokuchaza amagama akho angundoqo’ amaxabiso aphezulu njengexabiso-ngonqakrazo ngalunye (CPC) okanye ixabiso-ngewaka-ngemibono (CPM) (“M” I-Roman numeral ye-1,000, “mille” ngesiLatini). I-CPM inokuba luncedo ukuba i-Quality Score iphantsi okanye ixabiso ngokuchofoza (CPC) liphezulu. Ukuba ukhetha ukuhlawulela imbonakalo endaweni yokucofa, uGoogle akanakukhathalela kancinci ngeNqaku loMgangatho okanye ireyithi yokucofa (CTR) okanye ukufaneleka; Uhlawula ngokulula ngalo lonke ixesha intengiso yakho ibonakala. Ewe kunjalo, kusesemdleni wakho ukuqinisekisa ukuba ulandela ingcebiso malunga nokufaneleka osele unikiwe.

Luxanduva lwakho ukujonga ukusebenza kweentengiso zeCPM yakho, kuba uGoogle akakwenzeli oko. Ngokucacileyo, awuzukufuna ukuqhubeka uhlawulela iintengiso ezingaguqukiyo. Ngaphaya koko, kuya kufuneka ubhide phezulu ngokwaneleyo ukuze intengiso yakho iboniswe kwindawo oyifunayo ngaphakathi kweyunithi yentengiso kwiphepha lewebhu lomshicileli we-AdSense, okanye nokuba kunjalo, kwaye ezo ndleko zinokuba phezulu kumgangatho olungileyo. , iwebhusayithi edumileyo oyikhethela intengiso ‘yokuBeka’ (jonga Amaqhinga > Iintengiso zokubeka).

Amagama angundoqo

Ngaphandle kokuba unohlahlo lwabiwo-mali lonyaka olunamanani amathandathu kwaye uya kuvuya nge-10% nje yembuyekezo kutyalo-mali (ROI), ungakhathazeki ngokubiza amagama angundoqo egama eli-1, njenge “mortgage”. Ukhuphiswano lwamagama angundoqo amaninzi egama elinye lubukhali, ngaphandle kokuba i-niche i-esoteric kakhulu. Ngaphaya koko, ukhangelo kumagama elinye lwenziwa rhoqo ngabantu abangekakulungeli ukusebenzisa imali yabo; baphanda nje imarike, baqokelela ulwazi; ngamanye amazwi, “ngabakhabi bamathaya”. Igama eli-1 lamagama angundoqo anokuthi akubhangise ngokukhawuleza.

Amagama angundoqo anegama eli-2 lubhejo olungcono, kodwa asenokuyalela ixabiso eliphezulu ngonqakrazo ngalunye kwiimarike ezikhuphisanayo, abaqhubi abakhangela kuzo basenokungakulungeli ukuthenga, nangona befika apho.

Amagama angundoqo amagama amathathu ukuya phezulu aziwa ngokuba “umsila omude” amagama angundoqo. (Qaphela ukuba igama elithi “igama elingundoqo” kwintengiso ye-pay-per-click linokuthetha ibinzana elingaphezu kwegama elinye lokwenyani, umz., “New York”. “Ibinzana legama elingundoqo” liquka “igama elingundoqo” elingaphezulu kwesinye.)

Iibinzana zegama elingundoqo le-3 zinezinga eliphezulu lokuguqulwa, ngokweemvavanyo. Abantu abachwetheza amagama amathathu njengegama lokukhangela badla ngokwenza uphando lwabo, bayazi kakuhle into abayifunayo, kwaye ngoku balungele ukuthenga.

Amabinzana egama elingundoqo le-4 ahamba kancinci kakuhle, mhlawumbi ngenxa yokuba umkhangeli usenokuba ukulungele ukuthenga, kodwa uthelekisa amaxabiso ento ethile, okanye wenza uphando lwezemfundo.

Ungawajongeli phantsi amandla amagama angundoqo angalunganga! Ukuba uthengisa ii-tulips, awufuni ukuba isikhangiso sakho sibonakale xa umntu ekhangela kwigama elithi “khulisa ii-tulips”. Nangona bengenako ukucofa kwintengiso yakho, iya kuba yinto engafanelekanga, kwaye isantya sayo sokucofa (CTR) siya kubandezeleka. Cacisa “ukukhula” njengegama elingundoqo elingalunganga. (Ngokuqinisekileyo, ukuba iQela lakho leNtengiso liqulethe kuphela amabinzana ahambelanayo angundoqo, akukho sizathu sokuchaza amagama angundoqo angalunganga.)

Iphepha lokufika

Ukufaneleka kugutyungelwe ngasentla, kwaye lolona phawu lubalulekileyo lwephepha lokufikela. Nali ingcebiso malunga nezinye iindlela zokukhuthaza uGoogle ukuba aphucule iQela lakho loMgangatho wamanqaku.

UGoogle uzixabisile iiwebhusayithi “zokwenene” ngaphezulu kunephepha elinye “iisayithi ezincinci”. Irobhothi ijonga iilinki zamanye amaphepha ewebhu, ngakumbi ‘imephu yesayithi’ iphepha kunye ‘nomgaqo-nkqubo wabucala’ kunye namaphepha ‘aqhakamshelane nathi’. ‘Imigaqo yokusetyenziswa’ kunye nephepha elithi ‘malunga nathi’ linokunceda. Qhagamshela la magama ephepha njengamagama efayile, umzekelo, ‘umgaqo-nkqubo wabucala.html’. Beka amakhonkco kula maphepha ezantsi kanye kwiphepha lakho lokufikela, kumazantsi, usebenzisa ifonti encinci njengoko umntu enokucinga ukuba kunengqiqo. Ufuna ukunciphisa umngcipheko kangangoko kunokwenzeka ukuba isivakashi sakho siya kucofa kude kwiphepha lakho lokufika.

Nciphisa ixesha lokulayisha iphepha lokufika. Kukholelwa ukuba uGoogle usebenzisa le nto njengenqaku kwi-algorithm yeNqaku loMgangatho. Gcina imifanekiso kunye neJavaScript ubuncinci. Balinganisela phantsi iphepha. (UGoogle akanakukwazi ukulandela amakhonkco eJavaScript kunjalo.)

Indlela Yokutsala Iindwendwe

Yintoni eyenza umntu acofe kwintengiso yakho endaweni yeyomnye umntu? Impendulo iyafana nombuzo wokuba kutheni umntu ecofa iqhosha elithi ‘Thenga’ kwiphepha lakho lokuthengisa: ikopi elungileyo. Lo ngumxholo owahlukileyo, kodwa, kwanele ukuthetha apha ukuba intengiso yakho kufuneka ingahambelani kuphela, kodwa iphinde inyanzelise. Khawufane ucinge ukuba ungumphengululi, ujonge ukuthenga imveliso okanye inkonzo efana neyakho. Jonga ezinye iintengiso ezinikezela into efanayo. Yintoni ekutsalelayo kwenye ungakutsali kwenye? Buza abahlobo bakho kunye noogxa bakho ukuba bacinga ntoni.

Unesihloko kuphela esinamagama angama-25 kunye nemigca emibini yenkcazo enamagama angama-35 umnye. Sukuwachithachitha kwi-waffling malunga nenkampani yakho. Umthengi akanakukhathalela ngaphantsi kwakho okanye inkampani yakho. Umthengi unengxaki ekufuneka isonjululwe, imfuno yokwaneliseka, umnqweno wokuzaliseka. Ngoko, khankanya ingxaki, imfuno, umnqweno. Kwaye, okona kubaluleke kakhulu, xelela umthengi ukuba isisombululo, into ayifunayo, into ayifunayo kukucofa nje. Mxelele ukuba “Fumana Uncedo Ngoku” okanye “Fumana Apha”. Nantso ‘ubizo lwesenzo’.

I-www.AdwordsCampaign.net ihlaziywa rhoqo ngeengcebiso zamahhala malunga neqhinga le-Google AdWords, amaqhinga, amacebo amaqhinga kunye nobuchule bokuphumelela kwiintengiso ze-AdWords.

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