Can I Listen To Formula 1 On The Radio How to Be Successful With Social Networking

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How to Be Successful With Social Networking

As you may already know, social networking sites have become quite popular around the world but believe it or not, Social Networking is not exactly what you think. Social media isn’t just regular websites like Facebook, Twitter, or LinkedIn. Rather, it can be defined as any public meeting place including main sites, but also forums, blogs, and social networks for certain businesses.

Another common misconception about social networking sites is that people rarely talk about products. Instead, social networking sites are designed to help people solve problems or challenges they are facing or for people to work together to achieve common goals. As a business owner, you must first understand that social networking is about people, not you or your goals. Just like when you’re at a party, no one wants to hear you talk about you. People will flee in an instant. Instead, you need to ask questions and engage with people on their own terms.

Social networks are also constantly changing. By human nature, people will move to where other people are. A perfect example of this is MySpace. In the early 2000’s, MySpace was a powerhouse on the web but within a few years, almost all members moved to Facebook which is now a major player in the game. The point here is that you need to stay humble because Community is a gift, not a right. If you are confident in your community, people can leave before you have time to blink. You need to be a participant and representative of your company rather than an owner and listen to your people as they share their thoughts and feelings about their needs; not yours.

Listening is the most important skill you need to learn to succeed in business. If you fail in this area, you will fail as a business owner because there is no doubt that your competition will beat you. It will only be a matter of time before your business fails. Also, when people share their thoughts or join your community, you should always welcome them as a person and a participant. Thank them and let them know you are a caring person. With technology and the ability to perform everyday tasks, the human touch is often lost and people become frustrated customers. Oftentimes, just letting people know you’re listening, a potentially explosive situation can be defused in a matter of minutes even if you don’t solve the person’s problem all the time.

When you join or create a community, you should be empowering your customers with the tools they need to succeed rather than selling to them. You need to be the expert they turn to when they have a question, concern, or comment. Once you start doing this, you will be amazed at the results. Your business can grow faster just by talking to people as people rather than just a dollar sign. People know you want to get their business, but as Jeffrey Gitomer – America’s #1 marketing authority – has noted himself, “People don’t like to be sold to, but they like to buy!” Once you adopt this mindset and focus on value, you’ll be amazed at the results you get for your current and future customers.

Here are 10 Steps to Repeat Over and Over for You and Your Company to Succeed in Social Networking:

  • Listen.
  • Find them where they are.
  • They decide what they want.
  • Decide whether to join a community or create one. or both.
  • Introduce yourself.
  • Invite them.
  • Ask them for goals and hopes.
  • Share yours.
  • Start the journey.
  • Repeat. Repeat. Repeat.

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