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How To Get Signed To A Label – Top 10 Ways
First of all, as a music artist, there is no exact “formula” that can get you signed to a label and this can be discouraging for some to hear; but do not be discouraged.
Getting signed to a label can sometimes happen by being in the right place at the right time, however, there are many things you can do to increase your chances of attracting a major label or production company and being interested in signing you.
Here are 10 simple things you can do to help you get signed to a label:
1. Be well prepared! Make sure your skills are developed to the point where they can compete with the best in the business.
2. You need to check “able to sign”. No one is going to want to sign to a label unless you’re going to make them money. Thus, you or your team must be confident, experienced, dedicated and professional. You have to have good songs and stand out from others.
3. Don’t wait to be discovered. Promoting yourself and developing your fan base is a great way to get noticed by major labels. It helps to have an established following, a good street band, and some strong independent marketing when you want a record deal. The more you do yourself, the less the label has to do for you, and ultimately the happier they are. In fact, A&R will often require (eg. come to your show to hear what the fuss is about) that you do a good job of promoting yourself.
4. Go out and do live shows. Offer to play at clubs for free if they hesitate to book you. If you win the crowd (or bring a healthy crowd) they will pay you back. To build a local fan base, you have to do shows, sell CDs, try to get radio support (even college radio), and do anything and everything else you can to get some kind of following.
5. Be creative. Go where the audience is. Is your music interesting to high school students? Play lunchtime shows at high schools. Or at the mall.
6. Get together a “street team” of fans in your local area who can help promote your shows, and spread the word. Many young, die-hard fans will work like crazy to get noticed, guest-listed, and considered an insider.
7. Use the power of the internet to create buzz! Promote yourself online and increase your followers even more. Set up your own website where fans can download your songs. Create a MySpace Music page and artist profile for free! Create a blog and network with other musicians. Have people subscribe to your mailing list and build your database. Regular communication with your followers is essential if you want to maintain a healthy fan base. Give them regular news updates and information about gigs and CD releases.
8. Many artists sign to an independent label first (or start their own label) to develop their art, songwriting and performance, before being signed to a major label. Consider doing this as part of your career development.
9. Another common misconception is that major labels develop artists. This is not true at all. You must bring the entire package, including the functionality, to the label. Having your own fan base, photos, press releases or online presence to add to your “demo” will definitely look more impressive!
10. I&R and management get tons of demos every day and are prone to hearing the worst. If you can offer something that sounds amazing, and a good “marketing” (marketing) package it should greatly increase your chances of signing.
Okay, let’s do it again. You’ve honed your skills, produced a solid product and created a strong buzz. You should now be on your way to being signed to a label. This can be a long road, so it’s important to keep a positive attitude.
While every success story is different, you will find that most successful artists share the mindset that their music “must be heard” at all costs, so cultivate this mindset in yourself.
This belief will help you persevere and make connections with others who share your vision.
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