Can I Listen To Formula 1 On The Radio Social Media – You Becoming the Media

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Social Media – You Becoming the Media

As a media professional for 30 years I can tell you that these are wonderful times. No longer does anyone have to rely on traditional media, paper, radio or TV… the internet has changed that forever.

Back in the late 1990s I did a series of radio shows and officially introduced the Internet as the fourth medium. A tool that could change media as we know it. The conversion was not true!

Today “social media” allows anyone to “be the media” themselves. Facebook, MySpace, Digg, Twitter etc are all social media sites, where we share stories, images, links etc.

The difference today is that at almost zero cost you can access the global marketplace from your laptop, using social media. Be the broadcaster itself! Now how powerful is that? Just like you needed a brick and mortar store or eBay to sell your products under one roof, now you can do it all through your website or blog. Don’t think that all traditional media is fooled, and you are worried about all the power you and I have now.

As a media professional for many years I often talked about targeting products to niche markets using print, radio and TV. Target yes, but it depends on the content of the media being used. If you don’t listen to that radio station or read that newspaper, you won’t see or hear the ad I’m targeting. Now I can find targeted advertising just by typing my search query into Google. Now that you are targeted as you will always be better, target a global audience to get started.

This massive media power is in your hands and it should make the traditional media nervous, very nervous. So basically, stop trying to figure out how to make the most of the available media, and become a broadcaster yourself. Here’s a clue, note that all traditional media outlets are all using social media! Hmmmmm

Understanding social media is very important, and some would have you believe it’s impossible to master. They are the same people who tell you that Google can’t figure it out. You were stupid! Everything is logical and uncomplicated. It’s formula driven, no tricks, no magic, it’s natural marketing at its best.

I hate to rain on the guru’s parade here but it doesn’t take 25 DVD’s, or 200 PDF pages to learn this program either. It’s too much hype and really bad editing. And trust me, the process is easy to follow. But you have to follow it! Long tail keyword research, blogging, marketing articles and videos are at the heart of the process. So it’s a matter of which social media sites to use, which RSS feeds to use, and a few other tweaks, and you’re on page one of Google in a matter of days.

When you get the hang of social media, and put your site or blog on the first page of Google, and start getting calls and ads, you will know for sure, that you have become the media itself!

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