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Explode Your Sales In One Step
What is the most important part of your website? If you didn’t say “title” then you’ll need to work on your own.
Successful internet entrepreneurs work on their headlines all the time – they’re short, they don’t take a lot of time, and nothing improves your sales faster than a better headline. In fact, in one test, it was found that rewriting a headline increased overnight sales by 714%!
Your headline is literally the “do or die” part of your site — a good headline can turn thousands of visitors into customers and a bad one can drive them away in seconds.
After all, your headline is the first thing people see when they come to your site, and more people will read it than any other part of your sales letter.
So how do you create a headline that will grab each visitor’s attention in seconds… and convince them to keep reading? You want a title that works, and works fast.
Six Secret Formulas You Can Use to Create High-Voltage Headlines
Effective topics follow simple, proven formulas. They work, and most importantly, it’s easy to make them work for you. Think of these formulas as “fill-in-the-blank” tools — just insert the benefits your product or service offers, adjust the copy to fit your niche, and you’ll be
personalized, active topic.
How To Tips: “You Can Triple Your Income In Three Easy Steps!”
How do headlines work because the Internet is all about people seeking information. Topics starting with “How to …” are for people who want to learn. They find your customers
attention and force them to read to get the information you promised.
Instructions: “Submit Your Website to the Top 200 “Big Player” Search Engines – Automatically!”
A commanding title focuses on the most important benefit your product or service has to offer. It immediately demands the attention of your potential customers and tells them what they will find when they continue reading.
News: “Incredible new pill burns body fat while you sleep!”
News headlines build excitement about new products or services and show your readers how they can benefit from them.
Questions: “Are you sick of being ripped off by unscrupulous car dealers?”
Question topics are very useful because they appeal to our emotions. When people read content written as a question, they answer the question in their mind. If the question identifies a specific problem that your target audience is looking for answers to, they will be sure to read it.
Testimony: “Emily S. Wanted Her Kids to Hack Her Computer – Now Her Website Makes $7,000 Every Month!”
Testimonials can establish credibility by showing how people like your customers benefit from your product and are happy with the results…and how they can profit!
Personal Success Stories: “Learn EXACTLY HOW I MADE $16,000 Overnight With This Simple Strategy!”
A personal story is proof that your product or process works, and that you have the ability to show others how to get the same results.
Three Common Mistakes That Can Ruin Your Head!
Many people have trouble with topics. If you’ve put time and effort into creating a headline that sells but you’re still not satisfied with the results, then chances are, you’re making one of these three common mistakes that have ruined the performance of headlines all over the Internet!
Mistake Number One: Not explaining what’s available to them.
Your headline should immediately communicate the biggest benefit of your product that grabs your visitors’ attention – you need to quickly let them know what it has in store for them. That’s the only way to get them to read your carefully crafted sales copy!
It’s important to understand the difference between a benefit and a feature. A brand is what your product does. For example, Mailloop’s email management software can automate your customer service, send personalized emails thanking customers for their orders, schedule follow-up emails automatically, and manage all of your email lists and newsletter subscribers. These are some of its basic features, or what the product is designed to do.
Benefits are the potential rewards that a person can get from using those features.
Some of the benefits of Mailloop include: increased revenue from repeat customers, more word of mouth referrals due to professional and personal communication, hundreds of hours no longer wasted answering individual emails, and many others…
Mistake Two: No motivation to learn more.
The most popular reason people go online (after checking email) is to get information. Your target audience has a specific problem, so you need to provide them with a solution to that problem.
Promise them the answers they want — right in your headline!
Make sure your title provides a compelling reason to find out more. Studies show that if people don’t find something interesting in the first ten seconds or less on your site, they will leave – so grab their attention in those first few seconds with a powerful headline!
Mistake Three: It’s too hard to read.
Remember the “10 Second Rule?” Readers should be able to absorb your topic quickly. For this, readability is important.
First, everyone should be able to see your title right away. It should be large enough for your visitors to see, but small enough to read.
Black text on a white background has been proven time and time again to work well. Don’t let your visitors get bored with too many fonts, images, and colors.
That said, key words you want to emphasize can be highlighted in bold, italics, or color — keep it limited to one additional color.
Also try to create a good balance on your page. A lot of white space will look empty, but a lot of text will look crowded. As long as it’s easy to read, people will read it!
Master Clinic: How to Rewrite Your Title for MAXIMUM Results!
Ineffective titles are everywhere and drive away customers every day. Let’s look at one and rewrite it using our powerful new headline writing secrets.
Men’s Barber Services by Philadelphia’s #1 Image Consultant and Grooming Specialist!
Unique, personalized, and appointment only. My GUARANTEE to you is that you will NEVER wait for service! You’ll walk out here, looking and feeling great!
There are many problems with this topic. In fact, it makes all three of the most common mistakes.
First of all, there is no clear benefit to the customer, other than the expectation, and that is not fun. Since the author is an image consultant, he should provide a benefit related to improving your image.
Mistake number two is that there is no reason or motivation to learn more.
And thirdly, blocky text and a dark background make it unattractive and difficult to read.
We wanted to make the title easy to read and present a tangible benefit to the customer. Here’s what the upgrade looks like:
“How to create a professional, reliable, interesting image that commands respect and attention – and attracts women, money, and success to you like flies to honey!”
The improved version has the main advantage — women, money, and success — highlighted in yellow. It is written in a stimulating “How” statement and lists several desired outcomes (respect and attention from looking professional, confidence, and attractiveness) underlined, in red.
text, and italics. This topic is really coming up now!
If your title doesn’t work, it doesn’t matter how good your website is. You can have the best marketing copy in the world but if people aren’t attracted to your headline, they won’t read it! Your headline is your first—and best—opportunity to “connect” people to your sales process. It wants to encourage visitors to read your marketing copy, so you need to make sure it’s entertaining.
Don’t be afraid to do a little online legwork. Search the web and try to find as many topics as you can and see how they cover these main points.
If you find yourself in the middle of reading someone else’s sales copy when looking for good headlines, go back and take a closer look at the headline. The topic worked for you and you learn more, so try to analyze why.
Keep testing and learning and soon enough, “You Can Too.”
Increase your sales by 714% in 24 hours or less – guaranteed!”
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