Formulate Reasons As To Why A Recession Might Occur Powerful Questions – 7 Strategies to Successful Questioning in Sales

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Powerful Questions – 7 Strategies to Successful Questioning in Sales

Over the years of working with marketers I have found that their common weakness is asking questions. Most sales people are so interested in making the sale that they forget to ask the customer what they really want or need. They don’t engage the customer and force them to offer products and services in their marketing kit.

In many cases the products and services sold by the seller are needed or wanted by the customer, but they are not being sold. Why? This is because they haven’t spent time to find out more about their customer and interact with their products and services to address their pain points.

Don’t ask a question. Don’t get an answer.

Ask the wrong question. Get the wrong answer.

Ask the right question. You:

o Qualify the customer;

o Establish relationships;

o Stand out from the competition;

o Build Credit;

o Learn about the customer and their business;

o Identify their needs;

o Find areas of pain to address;

o Get your details; and

o Close the ad.

So what are the right questions to ask? Well they are called “Powerful questions”. They will lead you to the information described above. So how do you make a powerful question? Simply, ask a question that gets them thinking and responding in relation to you and the opportunity at hand. Although this is easy many marketers struggle with this concept so the 7 plans where developed.

These strategies have been used by many marketers with great success. The marketers I have introduced these strategies to have been able to completely transform their sales success and become leading sales managers. This didn’t happen overnight but over time the marketer has come to understand the effectiveness of powerful queries and it has become second nature to them.

So here are 7 ways to effectively ask questions:

1. makes your customer fit their needs;

2. about their business and its affairs;

3. about their personal and company goals;

4. Don’t compare yourself to your competitors;

5. makes the customer think before responding;

6. which constitutes a buying situation rather than a selling one;

7. and LISTEN and write down the answers.

Use these strategies to improve your marketing strategies. You will not only become a better salesperson but you will gain rapport and respect from your customers. These are the characteristics of a good salesperson.

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