How Long Does A Small Can Of Formula Last Advertising Made Simple – Traditional Media Vs Social Media

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Advertising Made Simple – Traditional Media Vs Social Media

Advertising is done simply by traditional media vs social media. That’s right…marketing isn’t easy! It’s like throwing spaghetti at a wall…throw it too long and something might stick. Maybe that’s why social media is the most popular kid in school right now. It’s really a matter of how much time you’re willing to spend to find out what makes your customers or clients tick, or do you hire someone to do it for you? Great question! Great answer!

What is a Formula?

Social media is like everything else, there is a way to make it work.

Q: How much is postage? A: Anywhere from 1-5 on Facebook, 3-5 a day on Twitter.

Now it depends on the nature of your business, it’s delivery, how often you tell your customers/clients, how long the delivery takes, etc., etc. *See answer above.

Like traditional media, it’s just a new forum. Most say that posting of any kind should happen between 7-9am, 11a-1p, 5-7p and 9p-12a to reach the most people. All of this is very similar to the media.

However, the same rules apply… nothing has really changed except for the platform.

It’s funny to me that television, radio and print are now considered traditional media. Did you ever think that would happen? Now, it’s Youtube, Facebook, Twitter, Tumblr, StumbleUpon, oh, and let’s not forget Pinterest… it’s still the same goal but now it’s more targeted.

That’s what made me start looking at the similarities of one media platform to another. One of the local radio stations recently sent me an ad on Facebook. Television did it last year and they will do it again. It’s another revenue stream, so I think we can count on seeing a new or updated Facebook ad. Is it any wonder that everyone is always confused or at best… depressed? If the “traditional” media (groups of companies with big budgets and big research departments) look for new businesses and try to understand them, what hope is there for the local business guy trying to compete in his market? Does he do it himself?

Home and small businesses battle every day with their competitors and big chains. Most have learned what it takes to stay in business and stay top of mind. They have learned what their customers want and how to keep them.

Whether it’s 1972 or 2012, it’s still customer service and recognition that pays, it doesn’t matter if it’s through traditional or social media. People are still the product of their last conversation. The best thing you can do is keep “talking”, cross your fingers and hope it sticks!

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