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Copywriting Tips – 13 Steps to Creating the Perfect Sales Letter Template
Once you’ve created an information product, you might think you’ve done all the hard work. Unfortunately the most challenging part of product development is yet to come — the design of the sales letter where you talk about and sell your product.
Creating an effective sales letter is all about following a formula. If you look at enough sales letters, you realize that most of them follow the same template. While there are no hard-and-fast rules, here are 13 steps to help you create the perfect sales letter for your product or service:
1. Topics. Start by creating an introductory title, which appears in a small font just before your main title and warms your reader up for the title to follow. Next comes your main title, which is a large font in a different font color that should grab your reader’s attention. The best way to get your reader’s attention in your content is to appeal to an emotion, such as fear, inner secrets that no one knows, or how to do something.
Then, you have subheadings scattered throughout your text. They usually contain an advantage and are designed to draw the reader’s eye to a specific section of the text. They are in a larger font though smaller than the original title and in a different color than the text of your letter.
2. To greet. Begin your letter with “Name of Target Market”, date, and location.
3. Introduction. This is the section where you detail a specific problem your target market is facing, sympathize with those who have the same problem, explain why it’s important to find a solution, and start dropping suggestions if you have a solution for this. problem.
4. Your story and credentials. Explain your background and qualifications that qualify you to sell this product or service, and the story that led to the creation of this product.
5. Product introduction. This is where you talk more about your product and start listing and explaining the main benefits (not features), or what is in it for your reader if your reader buys the product.
6. Bullet points. While this isn’t part of the template, you’ll want to make full use of bullet points throughout your sales letter as a way to neatly list the many benefits and features of your product. Bullet points make it much easier for a reader to scan your page and pick up the relevant information they need to make a decision to buy your product.
7. Evidence. Testimonials serve as social proof that your product works. If others have bought and used your product and are getting the benefits you promise, the reader feels confident that they can buy it, too, and get the same benefits. Make your testimony believable by including a photo, website URL, phone number, audio, or video of the person giving the testimony. The more your visitor can identify with the testimonial, the more likely they are to buy from you.
8. Product details/benefits. This is where you get to break down everything for your reader, with all the details of all the specific parts of your product.
9. Your offers and bonuses. Your offer can make or break your product’s sales. Make the offer so irresistible that your reader can’t help but think, “I’ve got to get that!” When you add bonuses to the mix, you immediately increase the value of the offering. Make sure your bonuses are directly related to your core product so your reader will see the added value.
10. Warranty. Make your student feel safe by offering a metal guarantee that takes all the risk out of the purchase.
11. Price adjustment. Compare your prices to other products/services you sell, or to items your reader may use regularly. Your goal here is to make cost less of an issue for the reader by reminding them how much continuing to deal with this problem costs them.
12. Final call to action. Also make your donation here, with clear, concise instructions on how your reader can purchase the product. Remind him of your guarantee and any bonuses he gets for his purchases. Remind your reader why they need to take action now, and include a sense of scarcity here, such as time limits, product limits, or limiting bonuses to a few xx orders.
13. Closing and postscripts (PS). Sign your letter and include at least one post-script. The post-script serves as a powerful point where you give readers a reason to go back and consider the presentation. Believe it or not, the PS is the third most read section of your sales letter, so don’t forget to include at least one. PS is also the last place most of your readers will end up after reading your offer – just before they leave. Your PS should be the last persuasive one to get them to stay and buy.
When you follow these 13 steps, you’ve now created a powerful sales letter. By following this 13-step formula, any online business owner can create an effective sales letter that sells their product or service.
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