How Many Ounces Does One Can Of Formula Make 5 Simple Steps to Be a Media Star

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5 Simple Steps to Be a Media Star

This series of articles focuses on how to become known as an expert. Today we will focus on how to get media attention.

Dale Carnegie said in his famous book – How to win friends and influence people, “babies cry and grown men die”. We all want attention and understanding. We need media attention to get our name out there in newspapers, radio and television. It’s not just what we want but it’s a great strategy to gain professional status and get clients.

I have been written about, interviewed on radio and television. Did you know that one appearance on television can make you famous and launch your career into the stratosphere? Fawn Germer, who I recently spoke about, was featured on Oprah. He took it to the end. We all know what happens if you are seen on the Oprah Show. The business became a huge success and a million books were sold! Dr. Phil and Dr. OZ started out as guests on the Oprah Show. Now they have their own shows.

So how do you get media attention?

Here are 5 easy ways:

  1. Find an angle that will appeal to the media: It is very easy to find out what current stories are already being discussed in the media. Just find an angle to nail the story. It is not enough to say that you are a chiropractor or a massage therapist. What is new, unique or newsworthy about your work?
  2. Prepare your story: Once you know the angle, create a pitch that’s easy for you to communicate. Stories that interest people are shown all the time. Choose a struggle and how you or a client overcame that problem.
  3. Find a list of journalists: Today it is easy to find journalists online. Social media makes journalists and journalists more accessible. Choose the target market you want to focus on and find journalists who cover such stories.
  4. Call them or send them an email: Depending on the information you have and the time is right, you can just pick up the phone and call the reporter. Make sure you know the simple protocols. Television, radio and print media – all have different ways of gathering and sharing information. Pay attention to when and how you talk to the media.
  5. Build relationships: I often write comments to journalists. You will be surprised how many of them will respond. Make it a habit to communicate with them so they can be seen. Today media outlets are required to build a following and connect with their audience.

These simple and effective strategies will help you get started on your way to becoming a media star.

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