How Much Formula Does A One Month Old Drink Tazo Tea – History and Rise to Popularity

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Tazo Tea – History and Rise to Popularity

Many people are familiar with Tazo Tea through their relationship with Starbucks coffee. The delicious and stylish tea has been discovered anonymously and is now available at most grocery stores and only at Starbucks Coffee. Most Starbucks even sell bottled varieties of the Tazo Tea line of cold drinks. For those who are used to enjoying a hot cup or a cold bottle of Tazo Tea flavor, few know the interesting history behind the company.

Believe it or not, Tazo has been around since 1994; a very short time for the company to rise to the top in the world of beverages. Tazo Tea was founded by Steve Smith, who retired from Tazo in 2006. Mr. Smith founded the company with Stephen Lee, who is still with them today. Tazo was an offshoot of their first business, the Stash Tea Company founded in 1972. In 1998, while he was raising money for his business from investors, Mr. Schultz became so interested in Tazo, that in 1999, Starbucks bought them in 1999 for $10.8 million.

Tazo’s success many attribute to their product vision. They use a unique way of marketing their product. Instead of a traditional product logo and brand, they use a new era style. Each tea bag is said to be blessed by a ‘certified tea shaman’. This original approach allowed Tazo to gain popularity in a tea market filled with many large companies. Well, they are not all appearances. The taste of their teas is incomparable. They use special types of teas and blends that allow the full flavor to be extracted from the tea leaves. Now, Starbucks is changing their tea bags from Tazo’s old formula to a new one that contains whole tea leaves. Tea drinkers will be delighted with the burst of flavor from the new tea bag range.

Tazo has always prided himself on being the best tea maker. Their vision has always been focused on the quality of their products. That’s why Howard Schultz, a man who knows a thing or two about hot drinks, bought the company only months after being introduced to their product. Thankfully, the acquisition allowed Tazo Teas to be introduced to millions of people across the country and around the world.

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