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Introducing Stream Cosmetics, the Newest Addition to the Airbrush Makeup Industry
Stream Cosmetics, a subsidiary of Luminess Air (an established airbrush company) claims all kinds of things on its own. From being the first to use primers, to being the avant-garde of the airbrush world – these claims are mostly embellished, but it is the first airbrush makeup company that goes the way of Avon and uses a multi-level local marketing business. model.
Interested individuals can easily register with Stream Cosmetics as an Independent Beauty Consultant (IBC) for a fee of fifty dollars. There is no mandatory inventory to become an IBC, but in practice at least the purchase of a basic display kit will be required to show potential customers the products. With the Pyramid Stream Cosmetics / Multi-Level Marketing business model, consultants receive between twenty and fifty percent of all sales made. They also receive a percentage of any customers who sign up for monthly mailings automatically. Auto referral programs are a double-edged sword for any company, as they have a way of signing up people who would prefer not to sign up for a monthly debit credit card and cause many dissatisfied customers.
In order to improve the business levels of Stream Cosmetics, consultants must maintain the average monthly sales and develop a group of active IBCs to “recruit” other members below them. There are seven levels of advancement between the low IBC and the high level of Beauty World Ambassador (which requires monthly group sales of $250,000!) so the potential earnings are high – if you can manage to get there. Yes, as you progress up the pyramid there are bonuses with more income and incentives but the increase seems to be very good, so it seems like a stick and carrot system where consultants rarely get the golden carrot.
Another part of the Stream Cosmetics company is definitely the products that are sold – and this will be a real litmus test for the company, because no matter how good the business plan is, if the products are not good, then there is no way. building a cosmetics empire.
Their product line is similar to that of industry leaders, so their claims to be the revelation in the world of airbrush makeup seem far-fetched. There are reports coming in of the base formula being too runny, and with the price they charge (double that of other companies for the base) that could be a problem for the company. As foundation is the foundation of the airbrush makeup business, finding the right formula is important, so Streams Cosmetics may need to adjust their formula to stay ahead of the market.
Cosmetics distribution can prove to the whole industry that the local distributor is the best way to sell the product, but this is often seen if the company is very new.
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