How Much Formula To Give A 1 Month Old Cover Letter "How To" – Tips to Write Cover Letter Copy That Makes the Phone Ring

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Cover Letter "How To" – Tips to Write Cover Letter Copy That Makes the Phone Ring

People hire people. They are looking for people who can work for their team, not people who look good on paper. You can take advantage of that and the lessons that writers have learned over the years to create compelling capital letters.

Here are a few cover letter “how-to’s” that will increase the power of your cover letter:

1. Read the ad copy at the “rags” grocery store. Professional copywriters are some of the highest paid people in the writing profession. Why? Because they make people act. Their customers aren’t looking for poetic descriptions of products, they’re looking for dollars in their pockets. Copywriters aren’t afraid to use emotional language, powerful images, bold claims, and hot-button phrases like simple, something, and now.

Next time you’re at the grocery store check the tabloids, the Enquirer or the Globe. Skip the story about Brad Pitt’s alien love child and read the ads. Pay attention to how few words they use to get to what interests you. The most common formula you’ll see is a single line symbol followed by a single line symbol (or the same formula reversed). “Lose weight before swimming season. 7 new ab exercises that work in 6 weeks!” Now look at your cover letter. He writes himself a copy. Is it right for a property hotshot like you?

2. Now you know how to write it, use it. It has features and benefits as well. And you want to grab the employer’s attention when they are easily distracted.

Yes, I am telling you to add a subject line to your cover letter. Very few others do. And because it’s unusual, a headline can make your cover letter stand out. Make sure it’s worth READING. After all, this is the title of the letter, not the starting point. So, use “With 7 years of experience (feature), I can adjust loan portfolios for fast growth (profit)” rather than “Fresh College Grad with Lots of Power”. Describe yourself when you have an unusual skill or accomplishment that clearly translates to a new job. So, for example, “How I Increased Sales by 31% in a Low Economy” is also important if followed by a short anecdote that shows the value you can bring to the new company.

Imagine a hiring manager opening your cover letter to find a headline that addresses your most pressing issue. How much will your package look like? Get into it now: 1. Google “Johnson’s box for business letters” and learn about this awesome resource, then 2. Think of 5 topics to use in your cover letter.

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