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Coca Cola in History – A Brief History of the Company
The history of Coca Cola begins in 1885, when John Pemberton created the first recipe for new cocawine. He called it Pemberton’s French Wine Coca, believed to be inspired by Vin Mariani, the famous Cocawine invented by Angelo Mariani. Pemberton produced Coca-Cola, a non-alcoholic version of his original cocaine, when Fulton County passed prohibition. Carbonated water was later added by accident when Pemberton mixed drinks for a friend and ingested them. His friends liked the new flavor, so he changed the original recipe to include it.
Coca-Cola is said to cure many ailments, including headaches, impotence, and severe morphine addiction. Three versions of Coca-Cola were on sale in 1888, sold by three different companies. Another company, Candler, bought the exclusive rights to the Coca-Cola formula from Woolfolk Walker, John Pemberton, and Margaret Dozier to stop competition.
This made the first big break in Coca Cola’s history. Candler incorporated the Coca-Cola Company in 1982, and began marketing the product. The drink won the title of the national icon of the USA for its 50th anniversary. Coca-Cola bottles were sold starting in 1894, and cans in 1955. The first bottle was sold in Vicksburg, Mississippi. In 1899, Chattanooga, Tennessee became the first Coca-Cola bottling company.
In Pemberton’s original formula, he added five ounces of coca leaf (cocaine) per gallon of syrup. Candler claims he changed the formula and only added a tenth of the amount. Coca Cola had an estimated nine milligrams of cocaine per glass. It wasn’t until 1903 that it was removed from the drink entirely, replaced by coca flavoring.
“New Coke” came out in 1985 after Coca-Cola tried to change the original method. Most consumers prefer the original Coca-Cola flavor, and many have stopped buying the product until the company returns to the original formula. It was renamed Coca Cola Classic to show consumers that the drink had returned to its original formula.
In the 21st century, the history of Coca Cola took another step in the market. In 2005, the company launched “Diet Coke”, flavored with artificial flavors. Later in 2005, it announced “Coca Cola Zero”, flavored with aspartame and acesulfame potassium. Since then, the company has produced other products containing the same Coca-Cola formula with minor differences.
Coca Cola is now sold worldwide, in over 200 different countries. The Coca-Cola Company now sponsors an assortment of events, including the “Olympic Games”, and “NASCAR”. In England, it is the main sponsor of “The Football League”. It is also featured in many movies including “Gods Be Crazy.”
The history of Coca Cola has come a long way since Pemberton invented the original recipe, and it continues to grow by leaps and bounds. No wonder it’s one of the leading soft drinks on the market.
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