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How Can Pay Per Click Reporting Services Help Account Managers?
Pay per click report – it’s a job that most PPC account managers around the world would love to outsource.
And now they can pay for click reporting services.
Over the past few years a number of one-click reporting services have emerged, allowing account managers to sit back and focus on what they do best – managing campaigns – rather than taking precious hours out of their day running lengthy reports. the old-fashioned way – in formula-laden spreadsheets.
Rather than simply handing over the PPC reporting task to some poor soul to do it manually, most reporting services include tools. These tools are mostly automated. They will connect directly to, say, an AdWords account, and pull all the important statistics, numbers and information. This information will then be captured and put into a series of reports – using a number of important metrics.
Naturally because of the ease with which these click-through reporting services can generate reports, some account managers – especially those responsible for monitoring and managing multiple accounts – will use them a lot.
And, at least, understandably so.
While reporting on one campaign can take a significant chunk of the day, generating reports on multiple campaigns or accounts, even, can take days, and even weeks – depending on the size of the accounts. It is not possible to create reports manually in these cases. So, click by click reporting services can help a lot.
Although some PPC account managers may be reluctant to spend their money on pay per click reporting services, they can certainly provide a number of benefits. Not all pay per click reporting services are worth it. There are some that are offered for free – although not that many.
When generating comprehensive reports, PPC account managers often place too much emphasis on numbers and figures. While, of course, it is very important – without them the report is completely meaningless – however, a certain amount of content should be given to these numbers. Why is the Quality Score of a particular keyword so low? Or why does one keyword get more clicks than another? These are the types of questions that may need to be answered in a report.
Most of the reporting services available now can provide this content. Although automated, these tools, in most cases, are designed to provide advice or suggestions as to why this has happened and what can be done to fix it. Although you don’t have to take the advice offered by these services, they can certainly prove to be helpful.
Some of these tools and services use the best optimization tips, for example, from Google AdWords – one of the most, if not the most, popular PPC advertising service.
With most of these click-through reporting services, reports are saved. This means that account managers can go back to see how their keyword performance has, for example, improved or improved over time.
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