Is Store Brand Formula The Same As Name Brand Website Design With SEO In Mind

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Website Design With SEO In Mind

Website design is the equivalent of a clean store

To continue our series of articles about the basics of seo, let’s talk about website design. If, as I tried to establish in the previous installment of this series, we can accept that the internet is the equivalent of a sales floor in a busy shopping area, then we can logically conclude that a well-designed website is like having a clean, well-organized store.

Interestingly, this is one of those symptoms that you usually don’t notice until it’s gone. It’s unlikely you’ll be moved to comment on a store you can easily walk into – after all, that’s what you expect. But if you find yourself in a store that is always out of what you want, or where there seems to be no rhyme or reason to the structure or structure of the department – toothpaste in the milk section, for example – you will quickly become annoyed. Instead, maybe stop looking for whatever you came for in the first place, and never go back to that stage.

Yes, search engines can be said to react that way to a website that is too small, all flash and nothing, disorganized, overly automated, or out of date. So consider the following points when designing your website to give search engines the best shopping experience.

Size Matters in Website SEO

A small “booklet” with only a few pages (or worse, only one page) will not be able to rank high in the search engines. There are those who will tell you that a one page site is better than nothing, but in search marketing terms, one page is nothing.

Search engines are designed to return the most relevant and important results to people who search. It is understood that anyone using a search engine is trying to fill a need. That may be a need for information, or it may be a need for a product or service. Regardless, it’s unlikely that a search engine will consider your one-page brochure site as the best tool to fill that need when there are thousands—or even millions—of large, robust sites addressing the same need.

Look at it this way – imagine you’re looking for a good chiropractor in your area and all you have to do to make your decision is a few printed brochures. The first offer is a standard business card with the doctor’s name, address, and phone number on it. Not much to go on. The second is a 32-page, full-color booklet that details the doctor’s education, practice history, preferred treatment options, and includes testimonials from existing patients.

In this case, the business-card guy doesn’t stand a chance.

Likewise, a single-page website won’t stand a chance against a strong, themed, multi-tiered website offering the same product or service.

That doesn’t mean your site has to include hundreds of pages or detailed tasks just because it’s big. It just needs to have enough content to effectively meet the needs of anyone looking for what you have to offer. Generally, the more important, more detailed, or more expensive the requirement, the more information it will take to fulfill that requirement. For example, deciding which bike shop to take will take less information than choosing which oncologist to see.

Unfortunately, there’s no hard and fast formula for determining how much money is enough, but traffic, search space, and visitor feedback are strong indicators of how well you’re striking that balance. And always err on the side of too much being enough.

Picture Fits Missing Words

Photos and graphics are fine, and your site should definitely include, and reflect, when appropriate. That said, where many site designers go wrong is using images, or word pictures, rather than just words.

Have you ever seen a website where the main body of the page looks like a letter, but it’s actually just a picture of a letter. And while that can be a creative and attractive way to provide information, it makes it impossible for search engines to read that letter, understand what it says, and display search results. So, rather than a few hundred words of text, all search engines should continue with the name of the image file, perhaps the alt. a tag if the image is customized (not possible), or perhaps a caption (also not possible if the image is used this way).

Compounding the problem is that this model also ignores the content that helps search engines figure out what the site is about. Search engines don’t see text, so they don’t see which words or phrases are in bold or italics. Similarly, they can’t read the headlines and sub-headlines that help organize and clarify the content.

According to search engines, images don’t speak for themselves. And you’re definitely not worth a thousand words – you’re better off with a thousand words. So whenever possible, if you want search engines to find your message, you should say it, not show it.

Virtual Websites cause distractions

If you have, or hope to have, an e-commerce site that includes a catalog of items that visitors can place in a shopping cart and then order and pay right there on the site, you’ll be dealing with a lot of it. the challenge of managing, maintaining, and optimizing a dynamic, database-driven website. The pages of these sites are automatically generated using a boilerplate template filled with information from a large database of products you offer to sell. Although this is an effective and efficient way to build and maintain an online store, these types of sites are the bane of search marketing.

If you’ve ever looked at the URL of a dynamically generated page, have you noticed that they can be ridiculously long and often have characters like this? numbers or letters. That makes it impossible for search engines to make sense of the page and how it relates to what people might be looking for. Therefore, these pages are often ignored by search engines and will not be displayed.

There are a few ways to combat this and help search engines understand what the page is about, even if it has an indecipherable URL.

The first is to create permanent content on your site that is relevant to the products you offer in your e-commerce store. This content can take many forms, including articles and blog posts about how to use or make the most of the product, extended manufacturer descriptions, and customer reviews (Amazon has used these with great success). Of course, a blog that appeals to your core customers is always a good idea – just be careful not to turn your blog into an endless series of product infomercials. Offer something more than just advertising if you want to truly connect with your customers and build loyalty and brand relationships.

Once that permanent content structure is in place, the second way is to encourage search engines to index your pages dynamically by creating a powerful internal structure that starts with a comprehensive sitemap. This will make it easier for the search engines to display your permanent content and then see the correlation between that content, the words and phrases people enter into the search engines, and the products you offer for sale.

The last word in the framework

Do not use frames on your website. Really, that’s the last word on it. Frames are a 90’s architecture that is no longer supported by most search engines and web browsers. If the search engine sees frames in your site, your search will suffer.

As it is, this technology is so outdated that it wouldn’t be worth mentioning if it weren’t for the fact that some of the most popular “website” services still use frames. So, while it may be very easy to build a website using the free site builder provided by your hosting company, there is a good chance that search engines will rank your site poorly or ignore it altogether.

Fortunately, there are many easy-to-use options for building your site quickly and easily, my personal favorite being WordPress.

The new theme is King

After making the case for permanent content, it is important not to be misunderstood that we mean “old” content. You should constantly update, expand, and update your website with new articles, pages, images, and blog posts.

This not only shows the search engines that the site is important and healthy, but allows you to take advantage of new searches by staying up to date with business information and news. Again, the easiest and most effective way to do this is to maintain a blog that speaks directly to potential buyers of your products and services.

Who is looking at your Store?

Those are the most important SEO web design factors to keep in mind when your goal is to reach the top search engine rankings. Of course, this is just scratching the surface, but by paying attention to these details, you’ll give your site the best chance of doing well. If you would like to know more about these factors, or the countless others that affect search engine performance, I recommend finding a good internet marketing company in your area.

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