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7 Ways to Increase Your Sales! Marketing Tips That Work
So, you want to increase the sales of your business? The right marketing can make this a reality. One of the biggest problems small business owners have is not knowing how to market their business the right way. Here’s what boys and girls have in common. You don’t have to be a genius to sell successfully. Marketing comes down to standing out from the crowd. Make things memorable! It’s a viable business. Here are 7 ways to grow your marketing business:
- Create a media ad that grabs people’s attention.
You can go and spend a couple of thousand dollars right now and buy a yellow paper ad or a radio ad if you want, or you can take a few minutes (or hours…sorry, sometimes it takes time) and do something that will work. Your social media marketing should reflect your market’s problems. After that, it should interrupt those problems. Then, it should provide a solution to those problems (YOUR BUSINESS).
It’s as simple as that. If you do something that doesn’t work, tweak it a bit and try again. Keep doing this until you have compelling sales copy.
- Use your database.
Most business owners I’ve worked with have a database (usually a large database) but never use it. This is a very valuable tool to use. Send a direct mail campaign to the addresses of your list. Start a compelling email campaign to their email addresses. You can have your ads cold call list. Either way, you will get a percentage of that database to buy your goods.
- Work with other businesses.
I feel like I’m breaking the record sometimes, but these things need to be said over and over again. Working with other businesses that don’t compete with you is a gold mine in itself. A business can excel only through joint ventures.
- Help your community.
Customers love nothing more than a generous business owner. Do you want to increase your sales? Market your business by offering free events in your area, or at a local park. You can call your favorite local charity and set up a deal that works for both of you. This works like magic. People love generous people. They will love you so much, they will give you their money.
- Get them online.
I don’t think I need to go too deep into this matter. I know you all understand what can happen on the internet. It can be confusing. It may be over your head. That doesn’t make it difficult to implement in your business. Hire an outside source to do your internet marketing if you don’t have the time or knowledge to do it yourself. It’s worth it.
- Be the authority in your business.
Every business needs to demonstrate why they should buy from you and not your competitors. I couldn’t find an easier way to show this then be the biggest authority in your industry. How do you ask? Publish them in a newspaper or magazine. Get to host a talk radio show. Write a book. Have a community seminar. All these build your credibility and build your customer base as well.
This method alone brought me from making 6 figures a year to 6 figures a month. My business is no different than yours. You can use the same techniques to achieve greater success.
- Perfect for small things in your system.
One of the fastest ways to improve your sales is to improve what you’re already doing. Check your sales funnel. Is there a step that will confuse your customers? Then fix it. Ask a friend to call your business. Does the receptionist who answers the phone sound frustrated or resentful of her job? Then fix it. There are many areas of everyone’s business that could be slightly improved. That small improvement can mean an extra 20-30% in revenue.
All of these methods will improve your sales. Marketing is more than just placing ads in the newspaper. Get creative and stand out from the crowd. Improve every step of your business and you will not fail. I don’t care what the economy is like.
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